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02901cam a2200865 4500 |
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PPN000973467 |
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http://www.sudoc.fr/000973467 |
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|a http://catalogue.bnf.fr/ark:/12148/cb34841704p
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|a (OCoLC)461990396
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1 |
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|a i#
|b xxxe##
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1 |
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|a L' enfant et la publicité
|e les chemins de la séduction
|f Jean-Noël Kapferer
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| 214 |
|
0 |
|a Paris
|c Dunod
|d DL 1985
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| 215 |
|
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|a 1 vol. (VI-199 p.)
|c couv. ill. en coul.
|d 24 cm
|
| 225 |
0 |
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|a Communications
|x 0295-2548
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| 305 |
|
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|a Autres tirages : 1986, 1992
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| 320 |
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|a Bibliogr. p. 183-193. Notes bibliogr. Index
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| 410 |
|
| |
|0 00102034X
|t Communications (Paris. 1984)
|x 0295-2548
|
| 606 |
|
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|3 PPN027508153
|a Persuasion (psychologie)
|2 rameau
|
| 606 |
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|x Psychologie
|2 rameau
|
| 606 |
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|a Publicité télévisée
|2 rameau
|
| 606 |
|
|
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|a Langage publicitaire
|2 rameau
|
| 606 |
|
|
|3 PPN028049179
|a Publicité et enfants
|2 rameau
|
| 676 |
|
|
|a 302.234
|
| 680 |
|
|
|a HF5822
|b .K23 1985
|
| 700 |
|
1 |
|3 PPN02694524X
|a Kapferer
|b Jean-Noël
|f 19..-....
|4 070
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