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PPN003483371 |
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|a Construire un plan marketing performant
|f Roman G. Hiebing, Scott W. Cooper
|g traduit de l'américain par Fabrice Morel
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|a Paris
|c InterEditions
|d impr. 1994, cop. 1994
|e Impr. en Belgique
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|a 1 vol. (XI-386 p.)
|c couv. ill.
|d 23 cm
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| 300 |
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|a Trad. de : "The successful marketing plan"
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|t The successful marketing plan
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|3 PPN027850048
|a Marchés d'exportation
|2 rameau
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|a Planification stratégique
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|a Marketing
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