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|a Les marques, capital de l'entreprise
|b Texte imprimé
|e les chemins de la reconquête
|f Jean-Noël Kapferer
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|a 2e édition
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|a Paris
|c les Éd. d'Organisation
|d 1995
|e Paris
|g Impr. Jouve
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|a 1 vol. (552 p.)
|c ill., couv. ill. en coul.
|d 24 cm
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|a Autre tirage : 1996
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| 320 |
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|a Bibliogr. p. 535-552. Index
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|a Gestion d'entreprise
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