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01043cam a2200349 4500 |
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PPN025557440 |
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|a 0-07-065733-5
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|a ocm10230942
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|z ocm12836341
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100 |
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|a 19831130d1985 u y0engy0103 ba
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101 |
0 |
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|a eng
|
102 |
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|a US
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105 |
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|a a a 001|y
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200 |
0 |
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|a Handbook of sales promotion
|f Stanley M. Ulanoff, editor in chief
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210 |
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|a New York
|c McGraw-Hill
|d c1985
|
215 |
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|a xxvii, 607 p.
|c ill.
|d 24 cm
|
320 |
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|a Includes bibliographies and index.
|
606 |
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|3 PPN027297543
|a Ventes
|x Promotion
|2 rameau
|
660 |
|
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|a n-us---
|
676 |
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|a 658.8/2
|v 19
|
680 |
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|a HF5438.5
|b .H35 1985
|
702 |
|
1 |
|a Ulanoff
|b Stanley M.
|4 070
|
801 |
|
3 |
|a FR
|b Abes
|c 20060505
|g AFNOR
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|
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|a US
|b OCLC
|c 20060505
|g AACR2
|
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2 |
|a FR
|b AUROC
|c 20060505
|g AFNOR
|
930 |
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|5 441092215:271971762
|b 441092215
|a 77 / 18
|j g
|
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|a IAE
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|5 441092215:271971762
|a Rétroconversion IAE
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|a 464490
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