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LEADER |
01007cam a2200337 4500 |
001 |
PPN045421579 |
005 |
20170314033100.0 |
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|a 0-7494-0775-1
|b br.
|
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|a GB
|b 94000250
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|a GB
|b 94-250
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035 |
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|a ocm29072318
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035 |
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|z ocm29663540
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100 |
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|a 19931019d1993 k y0frey0103 ba
|
101 |
0 |
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|a eng
|
102 |
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|a GB
|
105 |
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|a a z 001yy
|
106 |
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|a r
|
200 |
1 |
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|a Marketing communications
|b Texte imprimé
|e an integrated approach
|f P R Smith
|
210 |
|
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|a London
|c Kogan Page
|d 1993
|
215 |
|
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|a 1 vol. (403 p.)
|c ill.
|d 24 cm
|
320 |
|
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|a Notes bibliographiques. Index.
|
606 |
|
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|3 PPN027740218
|a Communication en marketing
|2 rameau
|
676 |
|
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|a 658.8
|v 20
|
680 |
|
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|a HF5415.123
|
700 |
|
1 |
|3 PPN081449682
|a Smith
|b Paul Russell
|f 1957-....
|4 070
|
801 |
|
3 |
|a FR
|b Abes
|c 20050916
|g AFNOR
|
801 |
|
1 |
|a US
|b OCLC
|c 20050916
|g AACR2
|
801 |
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2 |
|a FR
|b AUROC
|c 20050916
|g AFNOR
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930 |
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|5 441092306:239963970
|b 441092306
|a 658.8 SMI
|j u
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979 |
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|a ECN
|
998 |
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|a 418015
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