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01396cam a2200349 4500 |
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PPN078160774 |
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20181031133400.0 |
010 |
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|a 2-7027-1026-3
|b br.
|d 25 EUR
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073 |
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1 |
|a 9782702710265
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100 |
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|a 20040517d2004 k y0frey0103 ba
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101 |
0 |
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|a fre
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102 |
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|a FR
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105 |
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|a y a 000yy
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106 |
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|a r
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200 |
1 |
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|a Marketing et gestion des services
|b Texte imprimé
|f ouvrage collectif sous la dir. de Jean-Michel Tardieu
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210 |
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|a [Paris]
|c Chiron
|d impr. 2004
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215 |
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|a 1 vol. (303 p.)
|c ill., couv. ill. en coul.
|d 24 cm
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303 |
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|a La couv. porte en plus "Marketing contact, relation client, cybermarketing, facility management, revenue management, marketing interne, produit-service, qualité..."
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312 |
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|a Titre de couv. : "Marketing & gestion des services"
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320 |
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|a Bibliogr. p. 289-[296]. Notes bibliogr. Lexique
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512 |
| |
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|a Marketing & gestion des services
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606 |
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|3 PPN029827825
|a Services
|x Marketing
|2 rameau
|
606 |
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|3 PPN027480879
|a Services
|3 PPN027241815
|x Qualité
|x Contrôle
|2 rameau
|
606 |
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|3 PPN034704779
|a Marketing relationnel
|2 rameau
|
676 |
|
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|a 658.8
|v 21
|
700 |
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1 |
|3 PPN068864442
|a Tardieu
|b Jean-Michel
|4 651
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801 |
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3 |
|a FR
|b Abes
|c 20061219
|g AFNOR
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930 |
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930 |
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979 |
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|a ROC
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998 |
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|a 398693
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