Nantilus
The innovator's solution : creating and sustaining successful growth
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| Auteurs principaux : | , |
|---|---|
| Format : | Livre |
| Langue : | anglais |
| Titre complet : | The innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E. Raynor |
| Publié : |
Boston, (Mass.) :
Harvard Business School
, C 2003 |
| Description matérielle : | 1 vol. (X-304 p.) |
| Sujets : |
- P. 1
- 1, The growth imperative
- P. 31
- 2, How can we beat our most powerful competitors ?
- P; 73
- 3, What products will customers want to buy ?
- P. 101
- 4, Who are the best customers for our products ?
- P. 125
- 5, Getting the scope of the business right
- P. 149
- 6, How to avoid commoditization
- P. 177
- 7, Is your organization capable of disruptive growth ?
- P. 213
- 8, Managing the strategy development process
- P. 235
- 9, There is good money and there is bad money
- P. 267
- 10, The role of senior executives in leading new growth