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LEADER |
00917nam a2200289 4500 |
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PPN090870689 |
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20050926010900.0 |
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|a 0-534-08454-0
|b rel.
|
020 |
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|a US
|b 8723106
|
100 |
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|a 20050923d1988 k y0frey0103 ba
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101 |
0 |
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|a eng
|
102 |
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|a US
|
105 |
|
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|a a z 001yy
|
106 |
|
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|a r
|
200 |
1 |
|
|a Fundamentals of advertising research
|b Texte imprimé
|f Alan D. Fletcher, Thomas A. Bowers
|
205 |
|
|
|a 3rd ed.
|
210 |
|
|
|a Belmont, Calif.
|c Wadsworth
|d cop.1988
|
215 |
|
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|a 1 vol. (xiii-322 p.)
|c ill.
|d 25 cm
|
320 |
|
|
|a Notes bibliographiques. Index.
|
606 |
|
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|3 PPN02726629X
|a Publicité
|3 PPN027315754
|x Recherche
|2 rameau
|
676 |
|
|
|a 659.1/072
|v 19
|
700 |
|
1 |
|3 PPN090880935
|a Fletcher
|b Alan D.
|4 070
|
701 |
|
1 |
|3 PPN090884043
|a Bowers
|b Thomas A.
|4 070
|
801 |
|
3 |
|a FR
|b Abes
|c 20050923
|g AFNOR
|
930 |
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|5 441092306:241696062
|b 441092306
|a 658 FLE
|j u
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|a ECN
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998 |
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|a 419343
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