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|a 2-7440-7141-2
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| 035 |
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|a elec2003260135
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| 073 |
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1 |
|a 9782744071416
|b br.
|d 39 EUR
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| 100 |
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|a 20060607d2006 k y0frey0103 ba
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|a fre
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|a FR
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|a a a 001yy
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| 106 |
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|a r
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| 200 |
1 |
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|a Le marketeur
|b Texte imprimé
|e fondements et nouveautés du marketing
|f coordination Christian Michon
|g [collaboration de] Jean-Claude Andréani, Olivier Badot, Marc Benoun... [et al.]
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| 205 |
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|a 2e édition
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| 210 |
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|a Paris
|c Pearson Éducation
|d DL 2006
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| 215 |
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|a 1 vol. (XXXIII-510 p)
|c tabl., graph., couv. ill. en coul.
|d 24 cm
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| 320 |
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|a Bibliogr. en fin de chapitres. Listes de sites Internet. Index
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| 606 |
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|3 PPN052503852
|a Marketing personnalisé
|2 rameau
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| 606 |
|
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|3 PPN028506952
|a Marketing
|x Gestion
|2 rameau
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| 675 |
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|a 658.8
|v 21
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| 676 |
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|a 658
|v 22
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| 680 |
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|a HF5415
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| 702 |
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|3 PPN027028755
|a Michon
|b Christian
|4 651
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| 801 |
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|a FR
|b Abes
|c 20070510
|g AFNOR
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| 930 |
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|5 441092103:293071594
|b 441092103
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|j u
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| 930 |
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|j u
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| 979 |
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|a STN
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| 979 |
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|a IAE
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| 998 |
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|a 480276
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