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01814cam a2200433 4500 |
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PPN104160268 |
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http://www.sudoc.fr/104160268 |
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20240605061000.0 |
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|a 2-7440-7143-9
|b br.
|d 64 EUR
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| 010 |
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|a 978-2-7440-7143-0
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|a (OCoLC)301007526
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|a 9782744071430
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| 100 |
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|a 20060629h20062006k y0frey0103 ba
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1 |
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|a fre
|c eng
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|a FR
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|a a ae 001yd
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|a r
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1 |
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|a Marketing management
|b Texte imprimé
|f [Philip Kotler, Kevin Lane Keller]
|g [traduction par Bernard Dubois et Delphine Manceau]
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| 205 |
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|a 12e édition [française]
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| 210 |
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|a Paris
|c Pearson Education
|d cop. 2006
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| 215 |
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|a 1 vol. (XXXIX-879 p.)
|c ill. en coul., couv. ill. en coul.
|d 24 cm
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| 304 |
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|a Trad. de : "Marketing management"
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| 320 |
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|a Bibliogr. p. [831]-856. Notes bibliogr. Glossaire. Index
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| 454 |
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| |
|t Marketing management
|d cop. 2006
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| 606 |
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|3 PPN027476014
|a Marketing
|3 PPN027467945
|x Gestion
|3 PPN03020934X
|x Manuels d'enseignement supérieur
|2 rameau
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| 606 |
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|3 PPN027466345
|a Consommateurs
|3 PPN02779752X
|x Attitudes
|3 PPN03020934X
|x Manuels d'enseignement supérieur
|2 rameau
|
| 606 |
|
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|3 PPN034878238
|a Marketing sur Internet
|3 PPN03020934X
|x Manuels d'enseignement supérieur
|2 rameau
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| 676 |
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|a 658.8
|v 22
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| 700 |
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1 |
|3 PPN026952904
|a Kotler
|b Philip
|f 1931-....
|4 070
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| 701 |
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1 |
|3 PPN07954889X
|a Keller
|b Kevin Lane
|f 1956-....
|4 070
|
| 702 |
|
1 |
|3 PPN026839342
|a Dubois
|b Bernard
|f 1946-2001
|4 730
|
| 702 |
|
1 |
|3 PPN031039359
|a Manceau
|b Delphine
|f 1970-....
|4 730
|
| 801 |
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3 |
|a FR
|b Abes
|c 20140208
|g AFNOR
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| 930 |
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|5 441092215:287893472
|b 441092215
|a 73 / 329
|j g
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| 930 |
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|5 441092306:320667413
|b 441092306
|a 658.8 KOT
|j u
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| 930 |
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|5 441092206:352982403
|b 441092206
|a 110-102
|j g
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| 979 |
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|a ECN
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| 979 |
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|a IAE
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| 998 |
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|a 478188
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