Ad women : how they impact what we need, want, and buy

Ad women : how they impact what we need, want, and buy

Enregistré dans:
Détails bibliographiques
Auteur principal : Sivulka Juliann (Auteur)
Format : Livre
Langue : anglais
Titre complet : Ad women : how they impact what we need, want, and buy / Juliann Sivulka
Publié : Amherst, N.Y. : Prometheus Books , cop.2009
Description matérielle : 1 vol. (415 p.)
Contenu : Introduction: Women, the body and soul of advertising. Customers become consumers : the evolution of marketing, advertising, and American consumer culture. The entering wedge : the women's viewpoint and advertising. It takes a woman to sell a woman : designing Mrs. Consumer. The business of femininity : selling Mrs. Consumer. The Depression and war years : retail, radio, and yellow writing. The fabulous fifties : redesigning Mr. and Mrs. Consumer. The fabulous fifties : selling Mr. and Mrs. Consumer. The second wave of ad women : the forces of feminism. The womanists : alternative visions in the twentieth century. The third wave of ad women. Epilogue: Ad women on top
Sujets :
Publicitaires > Femmes > États-Unis > Histoire
Publicité > États-Unis > Histoire
Consommateurs > États-Unis > Histoire
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