Détails bibliographiques
| Auteur principal : |
Sivulka Juliann
(Auteur) |
| Format : |
Livre |
| Langue : |
anglais |
| Titre complet : |
Ad women : how they impact what we need, want, and buy / Juliann Sivulka |
| Publié : |
Amherst, N.Y. :
Prometheus Books
, cop.2009
|
| Description matérielle : |
1 vol. (415 p.) |
| Contenu : |
Introduction: Women, the body and soul of advertising. Customers become consumers : the evolution of marketing, advertising, and American consumer culture. The entering wedge : the women's viewpoint and advertising. It takes a woman to sell a woman : designing Mrs. Consumer. The business of femininity : selling Mrs. Consumer. The Depression and war years : retail, radio, and yellow writing. The fabulous fifties : redesigning Mr. and Mrs. Consumer. The fabulous fifties : selling Mr. and Mrs. Consumer. The second wave of ad women : the forces of feminism. The womanists : alternative visions in the twentieth century. The third wave of ad women. Epilogue: Ad women on top |
| Sujets : |
|
Nantilus
