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| LEADER |
01221cam a2200349 4500 |
| 001 |
PPN149856563 |
| 005 |
20240605060900.0 |
| 010 |
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|a 978-2-7178-5984-3
|b br.
|d 29 EUR
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| 035 |
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|a (OCoLC)708397212
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| 073 |
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1 |
|a 9782717859843
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| 100 |
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|a 20110207d2010 k y0frey0103 ba
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| 101 |
0 |
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|a fre
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| 102 |
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|a FR
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| 105 |
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|a a a 001yy
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| 106 |
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|a r
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| 200 |
1 |
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|a L' affectif dans les comportements d'achat et de consommation
|b Texte imprimé
|f Christian Derbaix, Marc Filser
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| 210 |
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|a Paris
|c Economica
|d impr. 2010
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| 215 |
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|a 1 vol. (212 p.)
|c ill.
|d 24 cm
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| 225 |
0 |
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|a Collection Gestion
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| 320 |
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|a Bibliogr. p. [179]-203. Index. Notes bibliogr.
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| 410 |
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| |
|0 001020544
|t Gestion - Economica
|x 0296-1997
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| 606 |
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|3 PPN146534085
|a Marketing comportemental
|2 rameau
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| 606 |
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|3 PPN027466345
|a Consommateurs
|3 PPN02779752X
|x Attitudes
|2 rameau
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| 606 |
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|3 PPN027508153
|a Persuasion (psychologie)
|2 rameau
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| 676 |
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|a 658.834 2
|v 22
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| 686 |
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|a 658.834
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| 700 |
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1 |
|3 PPN052445550
|a Derbaix
|b Christian
|4 070
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| 701 |
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1 |
|3 PPN029739837
|a Filser
|b Marc
|f 19..-....
|4 070
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| 801 |
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3 |
|a FR
|b Abes
|c 20110510
|g AFNOR
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| 930 |
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|5 441092103:428749615
|b 441092103
|a 658.834 DER
|j u
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| 979 |
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|a DEC
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| 998 |
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|a 609421
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