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| LEADER |
01168cam a2200325 4500 |
| 001 |
PPN150855451 |
| 005 |
20220107060000.0 |
| 010 |
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|a 978-2-7440-6471-5
|b Br.
|d 22 EUR
|
| 073 |
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1 |
|a 9782744064715
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| 100 |
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|a 20110321d2011 k y0frey0103 ba
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| 101 |
0 |
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|a fre
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| 102 |
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|a FR
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| 105 |
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|a a a 000yy
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| 106 |
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|a r
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| 200 |
1 |
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|a Le marketing culturel
|b Texte imprimé
|e exploitez votre culture d'entreprise et transformez vos clients en adeptes
|f Marc Lebailly et Laurent Benarbia
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| 210 |
|
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|a Paris
|c Pearson
|d cop. 2011
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| 215 |
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|a 1 vol. (VIII-175 p.)
|c ill., tabl., graph.
|d 24 cm
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| 225 |
0 |
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|a Collection Village Mondial
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| 320 |
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|a Notes bibliogr.
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| 410 |
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| |
|0 144084708
|t Village mondial
|x 2107-2620
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| 606 |
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|3 PPN034704779
|a Marketing relationnel
|2 rameau
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| 606 |
|
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|3 PPN028150589
|a Culture d'entreprise
|2 rameau
|
| 606 |
|
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|3 PPN035546697
|a Consommateurs
|x Fidélisation
|2 rameau
|
| 686 |
|
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|a 658.8
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| 700 |
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1 |
|3 PPN076964604
|a Lebailly
|b Marc
|f 1940-....
|4 070
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| 701 |
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1 |
|3 PPN150855508
|a Benarbia
|b Laurent
|4 070
|
| 801 |
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3 |
|a FR
|b Abes
|c 20110617
|g AFNOR
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| 930 |
|
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|5 441092103:431286825
|b 441092103
|a 658.8 LEB
|j u
|
| 979 |
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|a DEC
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| 998 |
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|a 609458
|
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