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02142cam a2200337 4500 |
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PPN158931858 |
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http://www.sudoc.fr/158931858 |
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20181115095500.0 |
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|a 978-0-273-72759-0
|b rel.
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|a (OCoLC)800530429
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|a 20120302d2012 k y0frey0103 ba
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101 |
0 |
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|a eng
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|a GB
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|a a a 001yy
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|a r
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|a Corporate reputation
|b Texte imprimé
|e brand and communication
|f Stuart Roper, Chris Fill
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|a Harlow
|a New York
|c Pearson
|d cop. 2012
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|a 1 vol. (xxxiii -332 p.)
|c ill., graph., couv. ill.
|d 26 cm
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320 |
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|a Bibliogr. en fin de chap. Index
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359 |
2 |
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|p P. 2
|b Part 1, Corporate reputation
|p P. 4
|c Chapter 1, The rise of corporate reputation
|p P. 27
|c Chapter 2, The scope of corporate reputation
|p P. 52
|c Chapter 3, The significance of corporate culture
|p P. 75
|c Chapter 4, Measuring corporate reputation
|p P. 101
|d Minicases for Part 1 (Ericsson, Harley-Davidson)
|p P. 104
|b Part 2, Corporate branding
|p P. 106
|c Chapter 5, The branding-reputation dilemma
|p P. 134
|c Chapter 6, The rise of corporate brands
|p P. 159
|c Chapter 7, Measuring corporate brands
|p P. 183
|c Chapter 8, The future of brands
|p P. 204
|c Minicases for Part 2 (David Beckham, Warburtons)
|p P. 208
|b Part 3, Corporate communication
|p P. 210
|c Chapter 9, The dimensions of corporate communication
|p P. 237
|c Chapter 10, Contexts for corporate communication
|p P. 265
|c Chapter 11, Symbols, tools and the media
|p P. 290
|c Chapter 12, Methods of corporate communication
|p P. 319
|c Minicases for Part 3 (Marks Spencer, Primark)
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|3 PPN027888134
|a Entreprises
|x Image
|2 rameau
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|3 PPN030490103
|a Produits de marque
|3 PPN027467945
|x Gestion
|2 rameau
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|3 PPN034181156
|a Responsabilité sociétale
|2 rameau
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|3 PPN027467473
|a Entreprises
|3 PPN027789616
|x Relations publiques
|2 rameau
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|3 PPN027849317
|a Efficacité de l'organisation
|2 rameau
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676 |
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|a 659.2
|v 22
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|3 PPN158932382
|a Roper
|b Stuart
|4 070
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1 |
|3 PPN092074545
|a Fill
|b Chris
|4 070
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|a FR
|b Abes
|c 20130319
|g AFNOR
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|5 441092215:508136717
|b 441092215
|a 451.4 / 55
|j g
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|a 672911
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