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01477cam a2200421 4500 |
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PPN185209114 |
| 003 |
http://www.sudoc.fr/185209114 |
| 005 |
20200925055700.0 |
| 010 |
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|a 978-2-212-56172-2
|b br.
|d 26 EUR
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| 035 |
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|a (OCoLC)908398375
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1 |
|a 9782212561722
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| 100 |
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|a 20150428d2015 k y0frey0103 ba
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0 |
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|a fre
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|a FR
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|a a a 001yy
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|a r
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| 181 |
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|6 z01
|c txt
|2 rdacontent
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1 |
|6 z01
|a i#
|b xxxe##
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|6 z01
|c n
|2 rdamedia
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|6 z01
|a n
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|6 z01
|a nga
|2 rdacarrier
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1 |
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|a La révolution du merchandising
|e la nécessaire transformation du secteur retail
|f Marc Lemarignier, Philippe Lachaize
|g préface de Médéric Payne
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| 214 |
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|a Paris
|c Eyrolles
|d DL2015
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| 215 |
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|a 1 vol. (XII-139 p.)
|c ill., couv. ill. en coul.
|d 24 cm
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| 225 |
0 |
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|a Marketing
|x 1956-4198
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| 320 |
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|a Bibliogr. p. [137]-139. Notes bibliogr. Glossaire. Index
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| 410 |
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|0 111969298
|t Collection marketing
|x 1956-4198
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| 606 |
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|3 PPN027757978
|a Marchandisage
|2 rameau
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| 606 |
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|3 PPN170808769
|a Multicanal (gestion)
|2 rameau
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| 606 |
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|3 PPN027850080
|a Ventes
|x Gestion
|2 rameau
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| 676 |
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|a 658.81
|v 22a
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| 700 |
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1 |
|3 PPN185208924
|a Lemarignier
|b Marc
|4 070
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| 701 |
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1 |
|3 PPN185208894
|a Lachaize
|b Philippe
|4 070
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| 702 |
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1 |
|3 PPN185209513
|a Payne
|b Médéric
|4 080
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| 801 |
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3 |
|a FR
|b Abes
|c 20180910
|g AFNOR
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| 930 |
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|5 441842201:674603028
|b 441842201
|a 658.81 LAC
|j u
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| 979 |
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|a IUT
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| 998 |
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|a 874359
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