Marketing research of the tourism, hospitality and events industries
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.The book contains essential information on how to conduct resea...
Description complète
Détails bibliographiques
| Auteur principal : |
Kolb Bonita M.
(Auteur) |
| Format : |
Livre |
| Langue : |
anglais |
| Titre complet : |
Marketing research of the tourism, hospitality and events industries / Bonita Kolb |
| Publié : |
London, New York :
Routledge
, 2018
|
| Description matérielle : |
1 vol. (VIII-224 p.) |
| Sujets : |
|
Nantilus
