Innovation management and new product development : Fifth edition /
Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competiti...
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Détails bibliographiques
| Auteur principal : |
Trott, Paul
(Auteur) |
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| Format : | Livre
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| Langue : | anglais |
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| Publié : |
Harlow, England ; New York (N.Y.) ; Boston (Mass.) :
Financial Times/Prentice Hall,
cop. 2012.
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| Édition : | 5th edition. |
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| Sujets : | |
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